Posting ads on Craigslist is technically easy, but people often have fears about posting their personal information on the site. I communicate mostly through email when doing business on Craigslist, and I’ve never run into any issues. I’ve never been ripped off, nor have I been murdered or raped for using the site. It takes common sense, so use your best judgment, but don’t assume someone is a thief just because of their preferred communication method. For an extra bonus, google “funny Craigslist ads” to see some delightful examples of guerilla and grassroots marketing.
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Consider selling in lots. A lot is a collection of similar items that is sold in a group. For example, if you have a collection of books, magazines or similar pieces of jewelry, consider selling them all at once in a lot. You many not make as much money as you would have if you sold each item separately. However, the items will likely sell more quickly in a lot than they would individually.
A key benefit of using online channels for marketing a business or product is the ability to measure the impact of any given channel, as well as how visitors acquired through different channels interact with a website or landing page experience. Of the visitors that convert into paying customers, further analysis can be done to determine which channels are most effective at acquiring valuable customers.