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Being a leading data-driven agency, we are passionate about the use of data for designing the ideal marketing mix for each client and then of course optimization towards specific ROI metrics. Online marketing with its promise of total measurement and complete transparency has grown at a fast clip over the years. With the numerous advertising channels available online and offline it makes attributing success to the correct campaigns very difficult. Data science is the core of every campaign we build and every goal we collectively set with clients.
Content is king. It always has been and it always will be. Creating insightful, engaging and unique content should be at the heart of any online marketing strategy. Too often, people simply don't obey this rule. The problem? This takes an extraordinary amount of work. However, anyone that tells you that content isn't important, is not being fully transparent with you. You cannot excel in marketing anything on the internet without having quality content.
Using Dr Dave Chaffey's approach, the digital marketing planning (DMP) has three main stages: Opportunity, Strategy and Action. He suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.[60]

If you're not using internet marketing to market your business you should be. An online presence is crucial to helping potential clients and customer find your business - even if your business is small and local. (In 2017, one third of all mobile searches were local and local search was growing 50% faster than mobile searches overall.) Online is where the eyeballs are so that's where your business needs to be. 
Deliver value no matter what: Regardless of who you are and what you're trying to promote, always deliver value, first and foremost. Go out of your way to help others by carefully curating information that will assist them in their journey. The more you focus on delivering value, the quicker you'll reach that proverbial tipping point when it comes to exploding your fans or followers.

While there are several platforms for doing this, clearly YouTube is the most popular for doing this. However, video marketing is also a great form of both content marketing and SEO on its own. It can help to provide visibility for several different ventures, and if the video is valuable enough in its message and content, it will be shared and liked by droves, pushing up the authority of that video through the roof.
Our first overlooked opportunity is selling your knowledge. In this instance, we are talking about creating a course or eBook that you can make available for purchasing online. Because of the automation available today, you may be able to put in the work once when creating your packaged information and then enjoy those checks coming in for months or years to come.
Many big businesses are looking for social media influencers to become long-term ambassadors for their brand. This would involve you working closely with one particular band, and promoting their clothes, products, and services. You may also be restricted from promoting other brands, so check out the small print before agreeing to any long-term agreements.
Merch by Amazon is another service offered by Amazon that will enable you to make money online without any initial outlay. To get started you need to create an account with Merch by Amazon. Then simply design some T-shirt logos or slogans, and upload them to your Merch account. You will need to choose a T-shirt type, color, and price, and Amazon will create product pages for each T-shirt. When someone makes a purchase, Amazon takes care of production and shipping. And you are paid a royalty for your design.
By submitting this form, you are consenting to receive marketing emails from: Blizzard Internet Marketing, 1001 Grand Ave., Suite 005, Glenwood Springs, CO, 81601, https://www.blizzardinternet.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
21. Facebook – Facebook swap shops are great for selling things locally. It’s like CraigsList, but a little easier. You simply search for swap shops in your area and ask to join the group. Once you’re in, take a picture of the item, write a quick description with the price and post it. It doesn’t get much easier than that. You can generally expect to get about what you would get at a yard sale, maybe a little more.
A spin-off for web designers is to offer a landing page creation service. Well-optimized landing pages can be the difference between a successful and a failing business. And, as creating the perfect landing page isn’t easy, this is a service many businesses are prepared to pay for. I know people who are earning 6 figures per year and all they do is create landing pages for businesses. There’s serious money to be made.

Digital marketing is also referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term digital marketing has grown in popularity over time. In the USA online marketing is still a popular term. In Italy, digital marketing is referred to as web marketing. Worldwide digital marketing has become the most common term, especially after the year 2013.[19]
Online savings accounts usually come with crazy good interest rates to help you grow your money faster (regular in-person banks can’t offer rates as high). We’re fans of CIT Bank and Discover Bank (among others) because their interest rates are often over 25 times the national average. That means the money in your savings account will grow 25 times faster than the pace it’s most likely growing at now. Really, though, you can’t go wrong with pretty much any online savings account that offers over 1.50% APY 🙂

Get samples. When you first start out as a freelance writer, it can be hard to get work without any published samples. However, it is possible to get quality samples if you are willing to do some writing for free. First, you can publish content on your own blog or website. Also, you can write guest posts for someone else’s blog. Finally, you can write blog posts for free in exchange for a byline.[20]
Hold a yard sale. If you have a yard or garage and plenty of items to sell, you can have a yard sale as early as tomorrow. By advertising your sale on local Facebook pages and Craigslist, you can also skip the paid newspaper ad and keep all of the profits for yourself. If you don’t have time to price everything, try asking patrons to “make an offer” or grouping similar items on tables with an advertised price (e.g. everything on this table is $5).

Once you have this down, you’ll be a budding Etsy entrepreneur. Provide great quality to your customers, and they’ll often return. Many people are willing to pay a premium for quality handmade designs. Etsy (like EBay and Amazon) takes a cut off the top for selling items through their site. PayPal takes another cut, and you have to be careful with taxes on all income, so be diligent while building your online business.
Work in grocery delivery. Instacart is a company that will pay you to pick up grocery store orders in your spare time. The entire purchase and order takes place through the Instacart app, making it easy for you to pick up the groceries your customers wants and get paid. Like other food delivery jobs on this list, Instacart lets you earn a per-trip rate plus tips. Shipt is another service that will pay you to shop for groceries and deliver them to consumers in your area, so make sure to see if they’re available where you live.
We have a saying that “good data” is better than “big data.” Bid data is a term being thrown around a lot these days because brands and agencies alike now have the technology to collect more data and intelligence than ever before. But what does that mean for growing a business. Data is worthless without the data scientists analyzing it and creating actionable insights. We help our client partners sift through the data to gleam what matters most and what will aid them in attaining their goals.

The peer-to-peer concept is coming to virtually every corner of human existence. That includes the hospitality industry. Through AirBnB you can actually rent out your house for various lengths of time for a predetermined fee. That gives you an extra income on your house and gives the visitor the benefit of having an entire house, rather than being crammed into a single hotel room.
How many email newsletters are you bombarded with every single day? There’s a reason for that. Marketing to an actively interested group of email subscribers is one of the best ways to make money online. There have even been million-dollar businesses built from simple email newsletters like TheSkimm, or Mister Spoils. Each newsletter targets a specific type of user with interesting, daily content, while also partnering with relevant companies and affiliates to bring in extra money. If this seems daunting, it’s not. Tools like MailChimp, ConvertKit and AWeber make it easier than ever to get started with email marketing. And another great option to consider (with the largest free plan available) is SendPulse, with their ability to send up to 15,000 emails per month to 2,500 subscribers, and then affordable plans starting at under $10/month as you grow from there.

Infographics are currently an extremely popular type of media. An infographic showing information or data in an interesting and fun way can help engage an audience and generate numerous likes and shares. As infographics take more time to create than just simply uploading an image, busy website owners are prepared to pay for custom infographics. And don’t worry, an infographic can be created using simple design software such a Canva. So extensive graphic design skills are not necessary, just a creative eye.


What's the authority of your website or webpage, or any other page on the internet for that matter where you're attempting to gain visibility? Authority is an important component of trust, and it relies heavily on quality links coming from websites that Google already trusts. Authority largely relates to the off-page optimization discipline of SEO that occurs away from the webpage as opposed to the on-page optimization that occurs directly on the webpage.


Ask for a raise. If you’re unhappy with your compensation at your 9-5 job, asking for a raise is one way to beef up your bank account. Most employers offer an annual review of your work – which could be the perfect time to negotiate a higher salary or ask for better perks. If your employer doesn’t offer such an opportunity, it might be time to initiate a review yourself.
Once you have that problem or need nailed, the next step is to validate that idea and make sure you’ve actually got customers who will pay for it. This means building a minimum viable product, getting objective feedback from real customers, incorporating updates, testing the market for demand, and getting pricing feedback to ensure there’s enough of a margin between your costs and what consumers are willing to pay.

A popular tactic to make money on social media is to pay for advertising affiliate products. Create ads for particular affiliate products that are big sellers and have a high yield. Then target these ads at specific custom audiences to ensure your ads are viewed by those who will have an interest in the product you are promoting. If viewers click through your from advert to the product page and make a purchase then you will earn an affiliate fee.


If you have a knack for organization, you can make money online as a virtual assistant helping people to keep their days in order. A virtual assistant will do everyinthing from bookkeeping to research, database entry, booking travel, and managing email. It can also be an awesome way to rub shoulders with some very important people, build up your professional network, and of course grow another stream of income. You can find great gigs on UpWork, Fiverr, Indeed, and Remote.co.


SEO is an effective tool for improving the volume and quality of traffic to your website. Visitors are more likely to click on free organic listings than on paid listings. Our SEO strategies apply only the best and most current practices that focus on the use of great content development, content marketing, social media. All of these strategies combined result in the most effective use of best practices that drive long term ROI.
Writing an eBook and selling it on your blog can be a great money maker. Your eBook should be directly relevant to your blog’s content so you can sell your book to your existing audience. Creating a recipe eBook for a food blog or an eBook full of training plans to complement your fitness site are just a couple of examples that have the potential to sell.
An online business model I love is utilized by GetVoiP, an affiliate marketer based in New York. GetVoiP acts as an agent for business communication providers. They maintain updated listings of VoiP providers, including ratings, comparisons, consumer reviews, in-depth knowledge of market and end-user trends, and expert opinions from business professionals on a variety of topics related to business consumers. By not only keeping abreast of news, but providing detailed analysis of products being offered, GetVoiP is able to generate traffic to their site and increase their clout with businesses.
Writing an eBook and selling it on your blog can be a great money maker. Your eBook should be directly relevant to your blog’s content so you can sell your book to your existing audience. Creating a recipe eBook for a food blog or an eBook full of training plans to complement your fitness site are just a couple of examples that have the potential to sell.
When we talk about marketing on the internet, we're talking about driving traffic or boosting visibility via a number of means. Any type of advertising done on the internet to promote any product, person, service, business or place for that matter, can be deemed as online marketing. However, to succeed in this arena, whether it's SEO, social media, email marketing or beyond, you need to ensure you adhere to the three pillars of trust first and foremost.
Native on-platform analytics, including Facebook’s Insights, Twitter’s Analytics, and Instagram’s Insights. These platforms can help you evaluate your on-platform metrics such as likes, shares, retweets, comments, and direct messages. With this information, you can evaluate the effectiveness of your community-building efforts and your audience’s interest in your content.
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